Great Positioning? — Just Do It!

Nike’s ad agency in Turkey came out with one of the most original and playful example of correct positioning I’ve seen lately. You know Nike — athletics, “Just Do It” and that iconic swoosh — even if you’ve never owned a pair of their athletic shoes.

In this video, the agency combines a strong message about the importance of working together with a cast of nationally famous athletes who drive and are each part of an assembly line. Cyclists pedal, a boxer punches, a soccer player kicks, a skateboarder skates and a basketball player (there had to be a basketball player, right?) dunks to make graphically delightful “Just Do It” posters.

Watch for “JDI” on the license plate of the van at the end, a lovely bit of detail that tells me whoever made this also had a great deal of fun doing it.


3 thoughts on “Great Positioning? — Just Do It!

  1. It depends on the size of the image and the size of the billboard. “DPI” includes “per inch” and doesn’t mean the image is any particular size. You calculate the dots per inch by dividing the actual number of pixels in the image by the number of inches it has to fill on the page (or the billboard). You can consult the billboard company’s website for their DPI requirement, but most range from 6 to 12 dpi at full size. Remember that your image will probably be seen from 200 feet away, or even further. At that distance, 6 dpi doesn’t look fuzzy at all.

    See for more information.

  2. I wanted to know if you could tell me if I can use a 300 dpi photo for a large billboard. I believe you can . . . but a couple of the graphic design artists here said it would pixelate too much and be blurry. I read elsewhere that because it is so far away, that 300 dpi photos work just fine. What is the truth? Thank you, Austin

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