The latest issue of Creative Tips, going live tomorrow, details more about what a style book is and how to make one. Very few small to medium size businesses have a style book, far less use one, because nobody teaches business owners (or dentists, or consultants… name your field) that the marketplace does, 100 percent, […]
The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters taking on a life of their own. Number 10 is the start of a series on company image that I suspect is going to […]
Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors.