A client commented to me the other day, “I think I get some of your best work from you,” right after he’d commented that my “best” work was at the back of my portfolio. I was a bit taken aback; a design professional tends not to think in those terms. It got me thinking. What […]
Working with entertainment clients, you sometimes get a project that has to be turned out very quickly with limited resources. The show WILL go on, and a full-page ad that’s due on press tomorrow must have enough impact to make people notice the show and want to attend. On this occasion, we had about three […]
A couple of recent articles on John McWade’s Before&After blog really point up the importance of keeping the audience in mind, as opposed to the designer or the client, and designing for that audience. A week or so ago, John posted two Craig’s List ads for the same classic Jeep. He asked for comments as […]
Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors.
Client calls with a problem: a point of purchase display needs to be made ready for print production. The printer has some detailed requirements that the client doesn’t know how to ensure. Of course there’s a tight budget and they need the thing asap, if not sooner. The existing artwork is in a format (PowerPoint) […]