Nike’s ad agency in Turkey came out with one of the most original and playful example of correct positioning I’ve seen lately. You know Nike — athletics, “Just Do It” and that iconic swoosh — even if you’ve never owned a pair of their athletic shoes.
In this video, the agency combines a strong message about the importance of working together with a cast of nationally famous athletes who drive and are each part of an assembly line. Cyclists pedal, a boxer punches, a soccer player kicks, a skateboarder skates and a basketball player (there had to be a basketball player, right?) dunks to make graphically delightful “Just Do It” posters.
Watch for “JDI” on the license plate of the van at the end, a lovely bit of detail that tells me whoever made this also had a great deal of fun doing it.