Corporate Identity Is Much More Than a Logo

In the last couple of issues of Creative Tips, I dropped a loud hint that we’d soon be looking at what is really behind the “big corporation” look. There are design secrets that any business can apply to give their communications a professional, polished, successful look — one that inspires confidence in customers, prospects and […]

Corporate Image Boot Camp

The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters taking on a life of their own. Number 10 is the start of a series on company image that I suspect is going to […]

Looking good in print isn’t just about “art”

Ann Wayman, whose excellent blog is a terrific resource for freelance writers in any field, left a comment the other day about an author whose book had been “designed” by someone with super-powerful design software, but who clearly had never bothered to learn the hows and whys of graphic design. It wouldn’t, Ann conjectured, sell […]