A couple of recent articles on John McWade’s Before&After blog really point up the importance of keeping the audience in mind, as opposed to the designer or the client, and designing for that audience. A week or so ago, John posted two Craig’s List ads for the same classic Jeep. He asked for comments as […]
Ann Wayman, whose excellent blog is a terrific resource for freelance writers in any field, left a comment the other day about an author whose book had been “designed” by someone with super-powerful design software, but who clearly had never bothered to learn the hows and whys of graphic design. It wouldn’t, Ann conjectured, sell […]
For months, the good folks at Gridiron Software have been working hard on the beta testing and feature development of Flow, a new tracking program that is going to usher in a new era for designers, videographers, and creative professionals in any field who have to keep track of large projects.
John McWade is a designer’s designer, someone who not only does superb work himself, but has been a teacher and inspiration to many, many others in the years since he became the very first user of the very first desktop publishing software: Pagemaker. I frequently recommend his books, “Before and After: Graphics for Business” and […]
Here’s a brilliant animation that presents the Universal Declaration of Human Rights in various flavors of Helvetica. Considering how clinically “clean” Helvetica is — the most beautiful or the most boring typface in the world, depending on whose opinion you ask — the amount of emotion and poignancy that Seth Brau imbues it with is […]
Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors.
Thomas Phinney, the noted type designer who designed at Adobe for many years, is conducting an informal survey of people who use type (fonts, typefaces) on their computers. He’s interested in how people use the terminology of type, and although some of the questions are undeniably of interest mainly design geeks he also wants input […]
I came across an odd but fun website that does nothing but sell t-shirts. It’s not the only such site out there, by a long way, but the designs have a quirky sense of humor that’s refreshingly geeky and stays on the right side of good sensibility (for the most part, anyway). I have to […]
The private beta testing of Gridiron Flow has now reached the point where the company is going into public beta with what should prove to be a backstage revolution for the design profession.
Client calls with a problem: a point of purchase display needs to be made ready for print production. The printer has some detailed requirements that the client doesn’t know how to ensure. Of course there’s a tight budget and they need the thing asap, if not sooner. The existing artwork is in a format (PowerPoint) […]
