Client calls with a problem: a point of purchase display needs to be made ready for print production. The printer has some detailed requirements that the client doesn’t know how to ensure. Of course there’s a tight budget and they need the thing asap, if not sooner. The existing artwork is in a format (PowerPoint) that the printer can’t use.

This is not an unusual scenario. This being a long-standing client, I of course say “Not a problem. Send me the stuff and we’ll get it turned around quickly.”

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