A manuscript you submit to a publisher or literary agent will follow certain guidelines — plain fonts, black text on white paper, no fancy formatting, generous margins and double-spaced lines. Individual publishers have their own preferred submission format, which you’ll find quite easily on their website. Any of these apply when you submit to an […]
Ever since Sprint’s success with their “movie trailer” marketing campaign for the Instinct cell phone, it seems every tech marketer has to have movies. Now it’s Microsoft, with “Office 2010 — The Movie.” It’s been up on YouTube for a couple of weeks, so if you haven’t caught it yet, here’s the link. Actually, it’s […]
The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters taking on a life of their own. Number 10 is the start of a series on company image that I suspect is going to […]
I’ve been amazed how many people have told me — enthusiastically — that after reading some of these Creative Tips they are battling to overcome their years-long habit of typing two spaces after a period. Those typewriter habits we learned at our mothers’ (or fathers’ secretaries’) knees are sometimes hard to break, but folks tell me […]
Number 5 covers such things as “two spaces after a period” and other typewriter practices that don’t belong in proportionally-spaced type. It’s also true that when you type something in a word processor these days, you’re not strictly “typing” in the accepted sense of that word. What you are really doing is a simple form […]
From the amazing amount of feedback I’ve been getting to the Creative Tips newsletter, it’s clear that there’s a vacuum of basic “how-to” information on simple layouts and making documents look good in standard office-type programs. This is mildly surprising, considering how many books, websites, etc., have been devoted to the topic over the years. […]
I’ve had a ton of positive response to the first newsletter. Thank you to all those who emailed their appreciation. The second issue is now online for those who aren’t on the mailing list.