Posts Tagged Corporate Identities
Corporate Identity Standards Aren’t Just for Big Corporations
Posted by Alan G in Business Communications, Creative Tips, Graphic Design on June 24th, 2009
The latest issue of Creative Tips, going live tomorrow, details more about what a style book is and how to make one. Very few small to medium size businesses have a style book, far less use one, because nobody teaches business owners (or dentists, or consultants… name your field) that the marketplace does, 100 percent, judge a book by its cover. (If that’s not so, why do publishers put such enormous amounts of money and effort into designing terrific covers for their books?)
Corporate Image Boot Camp
Posted by Alan G in Creative Tips, Graphic Design, News on May 14th, 2009
The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters taking on a life of their own. Number 10 is the start of a series on company image that I suspect is going to shock some folks, because the definition of what constitutes “good” design isn’t nearly the constant that some would like to believe. And the more I got into the subject, the more I realized just how many ways there are – none of them rocket science, all quite simple – to sink your company’s image without trace.
So I found myself on a roll for hours, long past the point where one little newsletter could cover it, and the “Corporate Image Boot Camp” was born. If you’re not subscribed to the newsletter, but would like to be, shoot me an email and I’ll add you to the list.
Getting Rid of Uglies
Posted by Alan G in Creative Tips, Graphic Design, Typography on March 21st, 2009
From the amazing amount of feedback I’ve been getting to the Creative Tips newsletter, it’s clear that there’s a vacuum of basic “how-to” information on simple layouts and making documents look good in standard office-type programs. This is mildly surprising, considering how many books, websites, etc., have been devoted to the topic over the years. On the other hand, I’ve looked at Microsoft’s website and discovered that the good stuff is hard to find. Lots of “Gee Whiz!” but the basics are well buried.
Pepsi’s New Logo
Posted by Alan G in Graphic Design on March 10th, 2009
Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors. Read the rest of this entry »