Pepsi’s New Logo

Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors.

Where to start? — This seems like a good place.

I plan to give this blog a mildly split personality. On the one hand, and mainly for non-designers, I want to post examples and tips on good design, hiring and working with a designer, and other things designed to be educational (and to make my life easier!). On the other, I’ll have a category just […]