You have to love a software company that can put out a seriously cool movie-style trailer for their latest product.

I’ve written about Flow, the application that transforms the way we work with creative software. It was a blast testing, suggesting improvements, and watching the program evolve from its original concept to the mature product that it became when it went on sale last week. Even if you don’t work in the graphic arts, I am sure you’ll hear more mention of Flow. It will become as ubiquitous as Photoshop, no question.

For more information about Gridiron Flow, watch the Overview video and browse their website.