Corporate Identity Standards Aren’t Just for Big Corporations

The latest issue of Creative Tips, going live tomorrow, details more about what a style book is and how to make one. Very few small to medium size businesses have a style book, far less use one, because nobody teaches business owners (or dentists, or consultants… name your field) that the marketplace does, 100 percent, […]

Corporate Image Boot Camp

The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters taking on a life of their own. Number 10 is the start of a series on company image that I suspect is going to […]

The Battle for Good Looking Documents

I’ve been amazed how many people have told me — enthusiastically — that after reading some of these Creative Tips they are battling to overcome their years-long habit of typing two spaces after a period. Those typewriter habits we learned at our mothers’ (or fathers’ secretaries’) knees are sometimes hard to break, but folks tell me […]

Creative Tips #5: Typewriter Habits You Should Just Say “No” To

Number 5 covers such things as “two spaces after a period” and other typewriter practices that don’t belong in proportionally-spaced type. It’s also true that when you type something in a word processor these days, you’re not strictly “typing” in the accepted sense of that word. What you are really doing is a simple form […]

Creative Tips #4: Blank Lines and Rogue Space Bars

This week’s Creative Tips for office software users covers the dreaded (by designers) “extra blank line” between paragraphs, why not to use them, and the Better Way to space your paragraphs; why spaces don’t work to make text line up from one line to the next, and how and why to use tabs instead. You […]

Getting Rid of Uglies

From the amazing amount of feedback I’ve been getting to the Creative Tips newsletter, it’s clear that there’s a vacuum of basic “how-to” information on simple layouts and making documents look good in standard office-type programs. This is mildly surprising, considering how many books, websites, etc., have been devoted to the topic over the years. […]

Creative Tips #3

It’s been a packed week, but I managed to get the next newsletter done. It goes out by email later, but I like to get it on the web first.  I’ll be adding these to the blog eventually, but for now they’re mostly email.