Why We Design

John McWade is a designer’s designer, someone who not only does superb work himself, but has been a teacher and inspiration to many, many others in the years since he became the very first user of the very first desktop publishing software: Pagemaker. I frequently recommend his books, “Before and After: Graphics for Business” and […]

Pepsi’s New Logo

Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors.

Down to a Tee

I came across an odd but fun website that does nothing but sell t-shirts. It’s not the only such site out there, by a long way, but the designs have a quirky sense of humor that’s refreshingly geeky and stays on the right side of good sensibility (for the most part, anyway). I have to […]

Point-of-Purchase Display Quick Fix

Client calls with a problem: a point of purchase display needs to be made ready for print production. The printer has some detailed requirements that the client doesn’t know how to ensure. Of course there’s a tight budget and they need the thing asap, if not sooner. The existing artwork is in a format (PowerPoint) […]

Where to start? — This seems like a good place.

I plan to give this blog a mildly split personality. On the one hand, and mainly for non-designers, I want to post examples and tips on good design, hiring and working with a designer, and other things designed to be educational (and to make my life easier!). On the other, I’ll have a category just […]