Pepsi’s New Logo

Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors.

Typefaces and Fonts — Your Opinion Counts!

Thomas Phinney, the noted type designer who designed at Adobe for many years, is conducting an informal survey of people who use type (fonts, typefaces) on their computers. He’s interested in how people use the terminology of type, and although some of the questions are undeniably of interest mainly design geeks he also wants input […]

Creative Tips Newsletter

The first Creative Tips newsletter has hit the cyberwaves. The idea of this series is to help improve the world’s documents by giving basic tips on using Microsoft Word and similar programs that are as ubiquitous as the generally boring (or, let’s be brutally frank, downright awful) documents that are turned out by the millions […]

Down to a Tee

I came across an odd but fun website that does nothing but sell t-shirts. It’s not the only such site out there, by a long way, but the designs have a quirky sense of humor that’s refreshingly geeky and stays on the right side of good sensibility (for the most part, anyway). I have to […]

Gridiron Flow beta goes public

The private beta testing of Gridiron Flow has now reached the point where the company is going into public beta with what should prove to be a backstage revolution for the design profession.

Point-of-Purchase Display Quick Fix

Client calls with a problem: a point of purchase display needs to be made ready for print production. The printer has some detailed requirements that the client doesn’t know how to ensure. Of course there’s a tight budget and they need the thing asap, if not sooner. The existing artwork is in a format (PowerPoint) […]