Posts Tagged advertising
Design Always Has a Message
Posted by Alan G in Graphic Design on May 8th, 2009
A couple of recent articles on John McWade’s Before&After blog really point up the importance of keeping the audience in mind, as opposed to the designer or the client, and designing for that audience.
A week or so ago, John posted two Craig’s List ads for the same classic Jeep. He asked for comments as to which one his readers felt more likely to sell the car. You can read that post here, along with the many, many comments. Look them over, read the responses, and make up your own mind.
Pepsi’s New Logo
Posted by Alan G in Graphic Design on March 10th, 2009
Pepsico recently revamped their brand identity for the range of Pepsi soft drinks, provoking a minor storm in the design community. The new look has few supporters, some who are indifferent, and a great many detractors. Read the rest of this entry »
Point-of-Purchase Display Quick Fix (Plus!)
Posted by Alan G in Graphic Design on February 8th, 2009
Client calls with a problem: a point of purchase display needs to be made ready for print production. The printer has some detailed requirements that the client doesn’t know how to ensure. Of course there’s a tight budget and they need the thing asap, if not sooner. The existing artwork is in a format (PowerPoint) that the printer can’t use.
This is not an unusual scenario. This being a long-standing client, I of course say “Not a problem. Send me the stuff and we’ll get it turned around quickly.”