Category Archives: Promotion
I’ve mentioned Ultra Essence before. They were the subject of an earlier post because they provided a great example of how a correctly designed advertising display increases sales. The company has a new skin-care product for men, “Ulltra Handy Man” or simply “Handy Man,” that gives me the chance to write about a simple case of creating a logo and a brand identity, and nicely illustrates the difference. The rest of their products primarily target women, so this is a … Continue reading
Ultra Essence is a national distributor of popular skin care products, sold primarily at shows, state fairs and similar venues, where people are looking for things they don’t normally find in stores. Their sales booth advertising was in need of a face lift, though, being just a bit too “down home” and not a good match for the quality of their main product, Ultra Balm. It’s a great example of how the design process works, and what it can do … Continue reading
We have been surveying owners of local small and medium-sized businesses about how they handle advertising and promotion. It’s a simple survey; because we wanted to get a feel for how we might help make our local area more commercially successful, and being in the graphic design business, this was an obvious subject to find out about. The news was not good, but it is interesting. About 60% of business owners consider promotion an expense rather than an investment. For … Continue reading
