Rags to Riches — The Story of a Book Design

This is the story of a book. It starts in a waiting room, where the lady sitting next to me had a spiral bound book on her knee. It looked — it screamed — “home made.” It wasn’t something you’d want to try to read. I couldn’t let it go by without doing something to help, […]

Microsoft Office 2010 gets a movie trailer

Ever since Sprint’s success with their “movie trailer” marketing campaign for the Instinct cell phone, it seems every tech marketer has to have movies. Now it’s Microsoft, with “Office 2010 — The Movie.” It’s been up on YouTube for a couple of weeks, so if you haven’t caught it yet, here’s the link. Actually, it’s […]

Microsoft Announces Office 2010 Free Web Services

At Microsoft’s annual Partner Conference in New Orleans, they announced the “Technology Preview” of Office 2010. This means the new programs will be available to members of Microsoft’s partner network and developers around the world to examine, test and provide feedback. Part of the plan for Office 2010 is an online service, some of which […]

Flow has its own teaser trailer

You have to love a software company that can put out a seriously cool movie-style trailer for their latest product. I’ve written about Flow, the application that transforms the way we work with creative software. It was a blast testing, suggesting improvements, and watching the program evolve from its original concept to the mature product […]

Corporate Image Boot Camp

The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters taking on a life of their own. Number 10 is the start of a series on company image that I suspect is going to […]

Gridiron Flow is going to wow the design community

For months, the good folks at Gridiron Software have been working hard on the beta testing and feature development of Flow, a new tracking program that is going to usher in a new era for designers, videographers, and creative professionals in any field who have to keep track of large projects.

Creative Tips Newsletter

The first Creative Tips newsletter has hit the cyberwaves. The idea of this series is to help improve the world’s documents by giving basic tips on using Microsoft Word and similar programs that are as ubiquitous as the generally boring (or, let’s be brutally frank, downright awful) documents that are turned out by the millions […]