The Value of Humor in Marketing

We’ve all seen great ads that stuck in our minds because they had a touch (or a bagful) of humor in them. Who can forget the kid in the Darth Vader costume who “starts” his dad’s Passat using The Force?

Great Positioning? — Just Do It!

Nike’s ad agency in Turkey came out with one of the most original and playful example of correct positioning I’ve seen lately. You know Nike — athletics, “Just Do It” and that iconic swoosh — even if you’ve never owned a pair of their athletic shoes. In this video, the agency combines a strong message […]

Why Did My Designer Say My Picture Is Too Small?

Here’s a common scene that plays out between a designer and a client: Designer: “We can’t use that image in your [brochure/flier/magazine cover] because it’s too small.” Client: “But I got it from our website. It looks fine there, and it’s almost three inches square!” Designer: “Well, do you have the original photograph? I can […]

A Holiday Greeting for 2011

We thought this year we’d make a video “card” for all our friends. It’s not something you can put on the mantle, and you can’t hang it off a ribbon, but you also don’t have to get rid of it after the holidays are over.

The Cute Designer Video That Started It All

I make no secret of my admiration for Gridiron Flow, which in my not-so-humble opinion is the best thing to happen to designers since desktop publishing. Here is the very original YouTube video that enticed me into the private beta test program for the product, more than a year ago:

A Typographic Take on Human Rights

Here’s a brilliant animation that presents the Universal Declaration of Human Rights in various flavors of Helvetica. Considering how clinically “clean” Helvetica is — the most beautiful or the most boring typface in the world, depending on whose opinion you ask — the amount of emotion and poignancy that Seth Brau imbues it with is […]