Archive for category Creative Tips
Latest “Creative Tips” newsletters added to the site
Posted by Alan G in Business Communications, Creative Tips, Office Software, Typography, Word on February 19th, 2010
Issues 16 and 17 of the Creative Tips newsletter are now live on the newsletter page. Number 17 covers “capital offenses” — all those places where people commonly use ALL CAPS, but shouldn’t. (Hint: It’s most of the time!)
Typing speed tip for Word and Open Office users
Posted by Alan G in Business Communications, Creative Tips, Office Software, Word on December 28th, 2009
If you write business letters or other company documents, there are almost certainly some terms (like your company or product name), that you end up typing a lot. This might not be an issue if your company name is “Acme, Inc.,” but something like “Serious Business Strategies” or “Life Enhancement Supplement” might get a bit tedious after the third of fourth time you type it.
There’s a solution built into every modern word processor: Auto-Correct. Back in the day, auto-correct was something that non-typists fell in love with. Its purpose was to catch, and automatically correct, common typos (like “hte” for “the”) or misspellings (“acommodate” for “accommodate”). No sooner have you hit the space bar than the typo or misspelling corrects itself. Wonderful! But with a little imagination you can get a lot more mileage out of this feature than simply saving yourself from embarrassing mistakes (and not all of those, either, because it won’t fix “their” when you should have said “they’re” or “then” when it should have been “than”).
Here’s how the Auto-Correct dialog looks in Word:
You’ll find this one by looking under “Options” (from the Tools menu in Office 2003 and earlier, and in the hidden stuff under the Office logo in Office 2007). Find the Proofing tools and look for AutoCorrect.
It’s all in the way the feature works. The word processor (Microsoft Office Word, for example) watches the words you type, and when it sees a “word,” like “adn” that is listed in its auto-correct list, the program immediately substitutes what the list says is the correct one. Any combination of letters in the “Replace” column can be replaced with its corresponding entry in the “With” column.
If your company is “Acme Widget and Automation, Inc.” you can type “awa” in the “Replace” box and the full company name in the “with” box, then click OK. From now on, any time you need to type the company name, just type “awa.” As soon as you press the space bar, those nonsense letters turn into Acme Widget and Automation, Inc.
This works for people’s names, product names, or even (as you see in the screenshot) for substituting an actual copyright symbol © for the typed (c).
Best of all, you only have to get the spelling right once. After that, it will always, automatically, be correct.
Corporate Identity Standards Aren’t Just for Big Corporations
Posted by Alan G in Business Communications, Creative Tips, Graphic Design on June 24th, 2009
The latest issue of Creative Tips, going live tomorrow, details more about what a style book is and how to make one. Very few small to medium size businesses have a style book, far less use one, because nobody teaches business owners (or dentists, or consultants… name your field) that the marketplace does, 100 percent, judge a book by its cover. (If that’s not so, why do publishers put such enormous amounts of money and effort into designing terrific covers for their books?)
How to make your Microsoft Word or Open Office documents look ten times better and more professional
Posted by Alan G in Business Communications, Creative Tips, Office Software, Typography, Word on June 19th, 2009
Microsoft Word, Open Office, Corel WordPerfect: they’re everywhere. Almost every business in the Americas, Europe, Australia (or 90 percent of the rest of the world, for that matter) uses one of these Big Three or an equivalent. We used to use typewriters, when they were fairly cheap and computers were super-expensive. Now computers are dirt cheap, so we use word processors. It didn’t even take long for the revolution to happen.
A modern word processing program is a fantastically sophisticated tool that really can “do amazing things” like check your spelling while you type, let you select from a mind-boggling selection of typefaces, handle bulleted and numbered lists automatically and even apply all kinds of automatic formating to your documents. So if a word processor can do all this, and just about everbody has one, why do so many (most) business letters, proposals, resumes and promotional letters look, well… let’s just say “unpolished”? Read the rest of this entry »
Amazing Things Microsoft Doesn’t Tell You
Posted by Alan G in Business Communications, Creative Tips, Office Software, Word on June 18th, 2009
I’ve been browsing the Microsoft Office website recently. There are container-loads of “tips and tricks” on there that tell you how to do all kinds of neat stuff except things you really need to know to make your document/presentation/promotional flier actually look good. Pardon me for getting slightly hot under the collar on this subject. I just hate seeing so many people being misled into thinking that technical tricks will automatically give them well-laid-out documents. Read the rest of this entry »
Corporate Identity Is Much More Than a Logo
Posted by Alan G in Business Communications, Creative Tips on June 12th, 2009
In the last couple of issues of Creative Tips, I dropped a loud hint that we’d soon be looking at what is really behind the “big corporation” look. There are design secrets that any business can apply to give their communications a professional, polished, successful look — one that inspires confidence in customers, prospects and business contacts. It’s coming shortly, in issue 13. Pressure of work has delayed publication a bit, but it will be out within a day or so.
Corporate Image Boot Camp
Posted by Alan G in Creative Tips, Graphic Design, News on May 14th, 2009
The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters taking on a life of their own. Number 10 is the start of a series on company image that I suspect is going to shock some folks, because the definition of what constitutes “good” design isn’t nearly the constant that some would like to believe. And the more I got into the subject, the more I realized just how many ways there are – none of them rocket science, all quite simple – to sink your company’s image without trace.
So I found myself on a roll for hours, long past the point where one little newsletter could cover it, and the “Corporate Image Boot Camp” was born. If you’re not subscribed to the newsletter, but would like to be, shoot me an email and I’ll add you to the list.
Looking good in print isn’t just about “art”
Posted by Alan G in Creative Tips, Graphic Design on April 25th, 2009
Ann Wayman, whose excellent blog is a terrific resource for freelance writers in any field, left a comment the other day about an author whose book had been “designed” by someone with super-powerful design software, but who clearly had never bothered to learn the hows and whys of graphic design. It wouldn’t, Ann conjectured, sell very well. She was exactly right.
The Battle for Good Looking Documents
Posted by Alan G in Creative Tips, Graphic Design, Typography on April 21st, 2009
I’ve been amazed how many people have told me — enthusiastically — that after reading Creative Tips #5 they are battling to overcome their years-long habit of typing two spaces after a period. Those typewriter habits we learned at our mothers’ (or fathers’ secretaries’) knees are sometimes hard to break, but folks tell me they’re persevering! Oddly enough, the two-spaces thing never was considered correct in the UK, so ex-pat Brits don’t have a problem with it.
It’s all in the interest of better-looking documents. That, and copy that designers can typeset without a fuss. There’s a degree of enlightened self-interest in these newsletters: the better the copy is written in the first place, the less there is to fix before it goes into the brochure, magazine, manual or book.
And the Newsletters Roll On…
Posted by Alan G in Creative Tips on April 7th, 2009
In Creative Tips #6 I decided to tackle the subject of justifying text in a word processor, the benefits, the pitfalls, and when NOT to use it to format paragraphs. As a designer I work with justified text often, whether for a book design or a simple flyer, but I have very powerful formatting tools to work with. Word processors are not so sophisticated, so the business user or job seeker who wants to make an impression needs to know how to recognize when justifying the text will help the presentation and when it will have the opposite (and undesired) effect.
