Where should your marketing and promotion efforts go?

Constant Contact, by far the leading email marketing service for small businesses and nonprofits, held a webinar yesterday for Constant Contact partners — people like me who provide email marketing services to their own clients, using Constant Contact. Gail Goodman, the CEO, knows more small business people and more about how things go for them […]

About Promotion…

We have been surveying owners of local small and medium-sized businesses about how they handle advertising and promotion. It’s  a simple survey; because we wanted to get a feel for how we might help make our local area more commercially successful, and being in the graphic design business, this was an obvious subject to find […]

That Cheap Logo Design Website Might Not Be So Cheap

It’s a fact of the Internet that things can be copied far and wide with very little control. In some respects, that’s fantastic. You can get information about almost anything, any time. Some it is even accurate. But when it comes to betting your business on something you find “in the cloud,” it’s a good […]

Microsoft Office 2010

Microsoft Office 2010 is now on sale and it is well worth the effort and expense to upgrade if you’re using Office 2007 for your business. The applications are fast, and although the new navigation takes a little getting used to, it makes life much easier for newbies and those who never have attained familiarity […]

Typing speed tip for Word and Open Office users

If you write business letters or other company documents, there are almost certainly some terms (like your company or product name), that you end up typing a lot. This might not be an issue if your company name is “Acme, Inc.,” but something like “Serious Business Strategies” or “Life Enhancement Supplement” might get a bit […]

Microsoft Office 2010 gets a movie trailer

Ever since Sprint’s success with their “movie trailer” marketing campaign for the Instinct cell phone, it seems every tech marketer has to have movies. Now it’s Microsoft, with “Office 2010 — The Movie.” It’s been up on YouTube for a couple of weeks, so if you haven’t caught it yet, here’s the link. Actually, it’s […]

Microsoft Announces Office 2010 Free Web Services

At Microsoft’s annual Partner Conference in New Orleans, they announced the “Technology Preview” of Office 2010. This means the new programs will be available to members of Microsoft’s partner network and developers around the world to examine, test and provide feedback. Part of the plan for Office 2010 is an online service, some of which […]

Corporate Identity Standards Aren’t Just for Big Corporations

The latest issue of Creative Tips, going live tomorrow, details more about what a style book is and how to make one. Very few small to medium size businesses have a style book, far less use one, because nobody teaches business owners (or dentists, or consultants… name your field) that the marketplace does, 100 percent, […]