Too many cooks spoil the (marketing) message

Some of my recent projects have run into what I call the “too many cooks” problem. Different parts of the client’s branding or collateral were done by different people at different times. The result is that none of the parts — website, identity items like logo and business cards, marketing emails, brochures — look like […]

The Value of Humor in Marketing

We’ve all seen great ads that stuck in our minds because they had a touch (or a bagful) of humor in them. Who can forget the kid in the Darth Vader costume who “starts” his dad’s Passat using The Force?

What Do You Mean by “Best”?

A client commented to me the other day, “I think I get some of your best work from you,” right after he’d commented that my “best” work was at the back of my portfolio. I was a bit taken aback; a design professional tends not to think in those terms. It got me thinking. What […]

Where should your marketing and promotion efforts go?

Constant Contact, by far the leading email marketing service for small businesses and nonprofits, held a webinar yesterday for Constant Contact partners — people like me who provide email marketing services to their own clients, using Constant Contact. Gail Goodman, the CEO, knows more small business people and more about how things go for them […]

About Promotion…

We have been surveying owners of local small and medium-sized businesses about how they handle advertising and promotion. It’s  a simple survey; because we wanted to get a feel for how we might help make our local area more commercially successful, and being in the graphic design business, this was an obvious subject to find […]

That Cheap Logo Design Website Might Not Be So Cheap

It’s a fact of the Internet that things can be copied far and wide with very little control. In some respects, that’s fantastic. You can get information about almost anything, any time. Some it is even accurate. But when it comes to betting your business on something you find “in the cloud,” it’s a good […]

Microsoft Office 2010

Microsoft Office 2010 is now on sale and it is well worth the effort and expense to upgrade if you’re using Office 2007 for your business. The applications are fast, and although the new navigation takes a little getting used to, it makes life much easier for newbies and those who never have attained familiarity […]