Ever since Sprint’s success with their “movie trailer” marketing campaign for the Instinct cell phone, it seems every tech marketer has to have movies. Now it’s Microsoft, with “Office 2010 — The Movie.” It’s been up on YouTube for a couple of weeks, so if you haven’t caught it yet, here’s the link.
Actually, it’s kind of fun. It won’t really tell you anything about what 2010 will do differently, but there are various screen shots about the net and a more typical Microsoft introduction (in other words, very corporate and bland, but informative if the boredom doesn’t get you first) to the upcoming version at their website. You do get to actually see what things will look like, though.
Another way this site is typical is that it shows how to glitz up your documents (in some fairly horrible ways, sadly) but nothing about how to make a good looking document, pick the right font or set your margins or line spacing. If you’re a Creative Tips reader, you know about my campaign to bring business documents to a new level of good looks by providing the design tips that office software companies leave out of their tutorials.