Corporate Identity Is Much More Than a Logo

In the last couple of issues of Creative Tips, I dropped a loud hint that we’d soon be looking at what is really behind the “big corporation” look. There are design secrets that any business can apply to give their communications a professional, polished, successful look — one that inspires confidence in customers, prospects and business contacts. It’s coming shortly, in issue 13. Pressure of work has delayed publication a bit, but it will be out within a day or so.

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